B2B services only · Effective 21 August 2026
Service terms
Business customers only: each project requires an accepted order form. These terms do not create an obligation to purchase a protected Review Copy.
1. Parties and scope
These terms apply between James Root, trading as Case Proof Studio, with correspondence address Suite RA01, 195-197 Wood Street, London E17 3NU (“Supplier”), and the business customer named in an accepted order form (“Client”). Services are supplied for business purposes only. The order form, these terms and any attached data-processing schedule form the agreement. The order form prevails if there is a conflict.
2. Service
The founding Client Proof Pack includes one 800–1,200 word web case study, one PDF-ready one-pager, five text-only LinkedIn posts, ten short quote/proof snippets, and one consolidated revision round. A “Review Copy” is a watermarked, flattened or access-controlled version supplied only for private evaluation. “Final Deliverables” are the clean, editable, publishable versions described in the order form. Web development, printing, media buying, customer-permission management and publication are excluded unless expressly added to the order form.
3. Timing and client responsibilities
No deposit or advance payment is required. The delivery period starts on the next working day after the Supplier receives the accepted order form, completed brief, usable source material, and access to the agreed interviewee. The Client will provide accurate information, timely feedback, one authorised reviewer and all permissions needed to share source material and publish names, logos, quotations and performance claims. Delay by the Client moves the delivery date accordingly.
4. Fees, cancellation and late payment
The founding fee is £295. Prices exclude VAT unless stated; no VAT is charged unless the Supplier is VAT-registered. The Client has no obligation to pay for a Review Copy. The fee becomes due only when the authorised reviewer expressly approves the revised Review Copy in writing. The Supplier will then issue an invoice due within 7 calendar days. Final Deliverables, production deployment, credentials and any intellectual-property assignment are withheld until the fee is received in cleared funds. Statutory interest and recovery costs may apply to an approved but unpaid commercial invoice.
5. Review and acceptance
The Client may provide one consolidated set of feedback within five working days after receiving the initial Review Copy. The included revision covers factual corrections and reasonable edits within the agreed brief. A new featured project, audience, format or strategic direction is a scope change. After receiving the revised Review Copy, the Client has five working days to approve or decline it in writing. Silence, inactivity or expiry of the review period is not approval and creates no payment obligation; the Supplier may instead close the project and withdraw access. If the Client declines, no fee is due.
A Review Copy may not be copied, published, distributed, implemented, supplied to another person or used commercially. It grants no licence or other right of use. The Client acknowledges that watermarks and access controls reduce casual misuse but cannot guarantee that copying is technically impossible.
6. Accuracy and approvals
The Supplier will use reasonable care to reflect the source material accurately but does not independently audit client-supplied data. The Client is responsible for final factual, regulatory and brand approval and must not publish a customer name, logo, quote or endorsement without the required authority. The Supplier does not provide legal, financial or regulatory advice and does not guarantee sales, leads, rankings or other commercial results.
7. Intellectual property
Each party retains ownership of material it owned before the project. The Supplier owns the Review Copy and Final Deliverables until cleared payment. Once all fees are paid, the Supplier assigns to the Client the copyright it owns in the final, client-specific deliverables, excluding the Supplier’s pre-existing methods, templates, know-how and tools. The Client grants the Supplier a limited licence to use Client material solely to perform the service. The Supplier may display final work in its portfolio only with the Client’s written permission.
8. Confidentiality
Each party will protect the other’s confidential information, use it only for the agreement, and disclose it only to people who need it and are bound by appropriate confidentiality duties. This does not cover information already lawfully known, public through no breach, independently developed, or required to be disclosed by law. These duties continue for three years after the project, while trade secrets remain protected for as long as they remain confidential.
9. Data protection
Each party will comply with applicable UK data protection law. For business administration each party normally acts as an independent controller. Where the Supplier processes personal data contained in project material solely for the Client, the data-processing schedule in the signed order form applies. The Supplier will not submit identifiable confidential project material to an assisted drafting provider unless that provider is listed and the Client has authorised its use in writing.
10. Liability
Nothing limits liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation. Subject to that, neither party is liable for indirect or consequential loss, or loss of profit, revenue, anticipated savings, goodwill or data. The Supplier’s total liability arising from a project is limited to 150% of the fees paid for that project. This section is intended for a business-to-business agreement and should be legally reviewed before use.
11. Ending the agreement
Either party may end the agreement immediately if the other commits a material breach and, where it can be remedied, does not remedy it within 14 days after written notice, or becomes insolvent. If the Client ends or declines the project before written approval, no fee is due and it receives no licence or Final Deliverables. A Client is responsible for a non-cancellable third-party cost only where the order form expressly identified that cost and the Client approved it in advance. Clauses intended to survive termination remain effective.
12. General
Neither party may transfer the agreement without the other’s written consent, except as part of a genuine sale of substantially all of its business. Neither party is liable for delay caused by events outside its reasonable control, but will notify the other and mitigate the effect. A failure to enforce a right is not a waiver. If a provision is invalid, the remainder continues. No third party has rights under the agreement. Notices must be sent by email to the addresses in the order form and are received on the next working day.
13. Law and courts
The agreement and non-contractual disputes are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.